About Us

At UpWord Communications, we help business professionals raise their profiles in crowded and competitive markets. As a boutique marketing firm, we know that the right content doesn’t just get you noticed — it builds trust, establishes credibility and attracts the kind of work that helps your business grow.

Your expertise speaks for itself — our job is to make sure the right people hear it.

Our team of former journalists and communications professionals specializes in crafting compelling, insightful content that positions you as a leader in your field. With a tailored marketing strategy, we make sure your voice stands out, your knowledge is showcased, and prospective clients see exactly why you’re the right choice.

An over-the-shoulder view of a person using a laptop that displays a "Social Media Engagement Stats" dashboard featuring colorful donut charts, numerical data, and growth metrics.

Strategic. Thoughtful. Effective.
That’s how we help you grow!

How We Work

A computer monitor on a wooden desk showing a group video call with seven diverse professionals in a grid view, next to a coffee mug and sticky notes.

It all starts with a conversation — about you.

Are you refining your focus, expanding your reach, or looking to grow your firm or business? We take the time to understand your goals, then craft a long-term content strategy that aligns with your expertise, market and vision for the future.

But we don’t stop there.

The world moves fast, and so do we. Your content strategy adapts as your career or practice evolves, ensuring it remains relevant, effective and aligned with your goals.

What Makes Us Different?

We ask the right questions — the ones that bring out the expertise and perspectives you might not even realize you have. Then, we turn that knowledge into engaging social media content, authoritative website articles and compelling narratives that highlight your credibility and connect with your audience.

You may not think you have much to say, but trust us — you do. Your experience and perspective set you apart, and when communicated well, they build credibility, spark conversations, and drive real connections with prospective clients.

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About our Founder

Patricia MacInnis

Founder & CEO - UpWord Communications

“Great content sparks conversations, builds trust and connects you with the right people.”

Patricia founded UpWord after a successful career as an award-winning journalist and communications professional. She has worked across the legal, high-tech and research sectors, bringing a deep understanding of complex industries — and the power of strategic storytelling.

At UpWord, Patricia’s mission is simple: help professionals stand out with content that builds credibility and drives meaningful connections. She ensures each client's content strategy is tailored, intentional and designed for real impact.

When she’s not helping clients sharpen their message, Patricia is chasing her adventure-loving dog through B.C.’s mountains, binge-listening to her latest podcast obsession, or getting lost in a great book.

A woman crouching outdoors while training a German Shepherd dog.

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Locations We Serve

St. John’s, Newfoundland

Halifax, Nova Scotia

Charlottetown, Prince Edward Island

Fredericton, New Brunswick

Vancouver, British Columbia

Victoria, British Columbia

Let’s Connect!

Reach out and let’s start building your brand’s story.

UpWord Communications

UpWord is a boutique agency with an in-house team of award-winning Canadian legal journalists and seasoned communication specialists who work exclusively with lawyers and other professionals to help raise their profile in today’s highly competitive online legal landscape.

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Get in Touch

Phone: (416) 737-1472

Hours

Monday to Friday: 9:00AM - 5:00PM