Here are answers to some of the questions we’re most often asked about our services and approach.
UpWord provides content marketing services including blog writing, social media content, e-newsletters and website content.
We work with lawyers and law firms, both civil and criminal, as well as accounting, real estate and health care professionals.
We provide services in every province and territory in Canada.
We do not, but we have trusted partners we can refer you to for these services.
Yes, we offer a half-day and full day of consultation on social media strategy and best practices. Contact us to learn more.
At UpWord, our team of former journalists and communications professionals specializes in making complex topics accessible and engaging.
We also have a unique onboarding process that involves a deep-dive discovery into your expertise, industry and objectives, ensuring that every piece of content reflects your voice, insights and strategic goals. This approach allows us to create content that is not just well-written, but truly impactful.
Our team of writers understands the importance of adhering to law society regulations while creating compelling, effective marketing content. As former legal journalists, we have deep experience navigating the nuances of legal advertising rules across Canada. We ensure that all content is professional, ethical and compliant — avoiding exaggerated claims, misleading language or anything that could be construed as solicitation.
Before we create any content, we take the time to understand your firm’s tone, values and unique positioning. This includes reviewing your existing materials, learning how you communicate with clients, and discussing your goals for brand visibility and reputation. Everything we produce — from blogs to social posts — is written in your voice, reflecting your professionalism, approachability and perspective.
Absolutely. We’re happy to share samples that reflect the kind of content we’d produce for your firm or business.
We love researching and are happy to do the heavy lifting of providing suggested topics in the form of a communications plan.
Blogs are written by legal journalists and edited by professional editors. You’ll have the opportunity to review each post and make changes before it’s published.
Newsletters are a great vehicle for promoting firm news as well as curated content that may be of interest to your audience. The best practice for newsletter content is to provide your community with insights and analysis they can’t get elsewhere.
We manage content for LinkedIn, Instagram, Facebook and X (formerly Twitter).
We typically begin with a discovery meeting, followed by a short onboarding process. Most clients are up and running with their first piece of content in the first month.
Yes — you’ll have full visibility and final approval before anything is published. We’ll send drafts for your review and make any edits needed to ensure the tone and messaging are exactly right.
We aim to keep the process efficient. After onboarding, most clients spend less than an hour per month reviewing drafts or sharing insights.
Our pricing model is competitive, with our programs tailored to each client’s individual needs.
